
Saroop is the CEO and Founder of Senso, an AI platform for the financial services industry. Curious about intelligent machines from an early age, Saroop pursued degrees in both Computer Engineering and Neuropsychology to explore the intersection between machines and the human brain. Saroop then spent over a decade building large-scale product teams for global Fortune 100 enterprise companies with a focus on leveraging predictive modelling to automate consumer retention and engagement. Having supported Toronto’s startup ecosystem since the early 2000’s, Saroop and his team were well positioned to start Senso to solve an industry-wide problem which they identified through the use of advanced forms of machine intelligence.